After 9 months working exclusively on Green Mountain Coffee (freelance GCD), it was darn nice to have one of my main projects featured as the lead story the New York Times’ Advertising section.

The integrated launch of Brew Over Ice K-Cups for Keurig Brewers (a sister company to GMC) was an interesting proposition, for sure: iced coffee… brewed hot… out of a machine. Obviously, this could be a tad confusing for consumers, but the team devised a fully-integrated communication platform (social, event, print, radio) to address any confusion, whet appetites, and sell Green Mountain Coffee K-Cups. And sell K-Cups we did.

To be sure, the lead story in the NYT’s Advertising Section is pretty cool, too.

Read it for yourself, here

What an honor it is to be featured in a publication I read every day. Literally, every day: Smashing Magazine is in my daily TabSet, and it’s easily one of the best, if not THE best, and most widely-read eZines on the Web concerning all things design: online and off.

And for these guys to feature my humble little letter-pressed business card (which I designed and produced myself), is an honor, indeed.

Read it for yourself, here

And check out my business card, here

I just found out that a mobile campaign I did in 2010 won a Mobile Webby!

Pretty crazy. But that’s the rules of freelance, right? You swoop in. You do good work. And you move on. And then, sometimes, you see your work on TV, or (in this case) somebody says “hey, I think you won a Webby!”

And that’s okay with me.

You might just enjoy this little home-brew tea timing chart I made. Just right click the image, and download, or use the little linky underneath.

Enjoy!

Click HERE to download

"He's a little squirmy"

On June 6, 2011 at exactly 11:19pm my wife Michelle and I were introduced to this little dude. He poops a lot, and cries sometimes, but he’s pretty darn neat-o

Be sure to check out our super cool and much creative Birth Announcement Here

It has caught fire. About once-a-week I get another ping announcing that Steve’s card been featured on another design blog, or showcased on another design website. And that’s certainly not a bad thing.

So here’s one of the many:

Read it for yourself, here

We were very honored to be plucked out of cyberspace (are we still even saying cyberspace?)… to be featured amongst the best of the best on the web. Thanks guys!

See for yourself, here

There I was. Minding my own business, when I get an email from the folks at the super-awesome business card showcase site carbonizer.com asking if they could feature my card.

Of course I said “NO!”, but they were undeterred.

Check out the original post, here

Ads of the World is the new AdCritic. Ever since AdAge bought AdCritic, began to charge money, and made commenting non-anonymous… all the action has migrated to Ads of the World. As a result, it’s VERY competitive atmosphere. And it’s a pretty big deal just to be featured, because it’s Ads of the WORLD, not just ads of Madison Avenue. So, it was a very welcome development to get featured. Whats more, it got GREAT reception from AOTW’s salty, jaded, and ornery denizens:

• • “Excellent idea!”
• • “Yes, yes, and yes”
• • “I love that they took the time to letterpress this little guy.”
• • “Simple and clever”
• • “Excellent idea, execution & outcome! Email address is brilliant!”

Observe the awesomeness, here