Urban Cat League: Guerrilla

• Branding
• Guerrilla
• Integrated
• Outdoor
• Work

Urban Cat League is a NYC-based organization that rehabilitates feral street cats and kittens, and finds them stable, loving homes.

Because they're a charity, they obviously didn't have a lot of money. So we decided to use the city itself to help communicate their core message: "The Street Is No Place For A Kitten."

Window Stickers

We placed life-size, and very real-looking static stickers of cats on doors and windows "trying to get in"

Toy Mice

We scattered these iconic cat toys in parks around the city, with a decorative tag containing our core message and call-to-action.

Scratching Posts

Turning the proposition 180º, we placed "inside" cat things outside by wrapping poles and lamp posts around the city to look like scratching posts.