Building a brand. Building Credit. Building trust.

PROBLEM: People were embarrassed to use a RushCard. SOLUTION: A complete brand repositioning with a visual reset that included a new logo, colors, website, tagline,

award-winning card designs, and a revamped card architecture. The results were huge: increased brand affinity, streamlined customer interaction, and lots of positive press.

  • RushCard Fan
  • Indigo RushCard
  • RushCard Cupcake
  • RushCard Billy


Brand Overhaul / Logo / Positioning / Tagline / Brand Guidelines / Brand Assets / CRM / ETC