A 360º ground-up brand build for a truly wonderful cause.
The Forgotten Feline
We needed to let busy New Yorkers know that these friendly little fuzzballs existed. That they were out on the streets of New York, and that they had been forgotten. In fact, all they
wanted was to be inside where it was warm, and safe. So along with a new website, TShirts, DM, social, we hit the streets a handful of cute (but powerful) guerrilla tactics.