“Give people a glimpse into what it’s like to have schizophrenia…and suffer from akathisia”
Most people assume that the cliché “jittery, tweaky” behavior we see in many schizophrenics is a symptom of the disease. It’s not. Akathisia is actually a much-too-common symptom of many front-line treatments of the disease.
This campaign (a microsite, OOH, and multiple TV spots) was designed to raise awareness of the condition, and the brief from the client was to “make the audience feel as if they’re suffering from akathisia themselves.” Great brief.