Dandruff sucks. And Dan Driff sucks. They are one and the same.
Let’s settle this once-and-for-all, shall we?
A cool campaign for the #1 alternate keyboard for Android and iOS
Taking a great, little coffee brand from regional player…all the way to the national stage.
How do you teach kids good asthma maintenance habits? Well… with a unicorn and an octopus, of course!
A 360º re-brand + major new product launch for an iconic American OJ brand
A 360º ground-up brand build for a truly wonderful cause.
An in-your-face campaign built from a powerful insight.
“Give people a glimpse into what it’s like to have schizophrenia…and suffer from akathisia”
This is what happens when creative, strategy and media get together to solve a truly unique problem.
“What the hell have we done!?”
How to establish Kodak as the official camera of the Olympics (and the World).
In a category where the competition is mind-bogglingly confusing, it makes sense to simply be simple.
Making history: the global launch of Intel’s ground-breaking 45 nanometer chipset.
Sometimes, to be provocative, all you have to do is tell the truth.
I happen to direct things often, too. Here are some of those.
A 360º re-launch of America’s favorite steak house.
A national new product launch from an iconic American brand. Nom nom.
“Whenever possible: utilize the medium”
It’s the simple, human insights that usually translate into great campaigns.
Radio: one of the most effective, yet under-used mediums we have.
Building a brand. Building Credit. Building trust.
An iconic brand deserves iconic work.
I also write and record songs for fun…and some of them don’t suck. Like maybe this one.
I’ve also made a few books. And these are those.
